HaiCuSori – travel t-shirt

Background

HaiCuSori is a fun travel group that explores unique destinations. They do a couple of immersive trips a year in different parts of the world to understand the culture and the people. For this trip to Jordan, they needed a fun t-shirt to remember the awesome experience that is Petra.

Process

We immediately started discussing various ideas for the t-shirt, analyzing different styles to see how they would overcome the challenges. We wanted a modern look for an ancient location.

Result

The new t-shirt is modern, fun, and eye-catching. In this way, it encompasses all the brand values of the HaiCuSori travel group. It became a statement t-shirt, for the travelers, that is worn with pride and evokes beautiful memories.