Project Description

Dependable Logistics – Identity System

Background

Dependable Logistics is a new shipping and warehousing company. The team has an extensive history in the logistics field. They wanted a logo that reflected their experience and the core values of the company values.

Process

We started an ample discovery process, that included all the stakeholders in the company, to help define the strategic objectives and the overall direction of the project. Close collaboration ensured an efficient creative exploration process.

Result

The new logomark represents the company’s core values: dependability, seriousness , punctuality, and discipline.By combining the initials and the wings of the Hermes Caduceus resulted in an easily identifiable symbol that is very versatile.